I joined GCA as Director of Strategic Communications, and I am thrilled to face the challenge. My responsibilities include participating in campaign strategies and PR initiatives with internal and external teams, coordinating the development of collateral across all teams, and producing materials for different communication channels to target the organization’s various audiences. What I love best is to develop and build sound relationships with key journalists, influencers, and advocates.
What brought me to GCA was its purpose and multicultural environment, the great expertise of the teams, the importance of its mission, and a strong belief that the Internet can become a better place to serve social development, economic growth, and interconnection of societies across the world. GCA’s has a clear purpose to reduce cyber risk by building concrete solutions and standing as a strong partner across all sectors and geographies.
Communication responsibilities are always changing, demanding, and require flexibility, agile responses, and above all a great dose of curiosity and human skills. I have been honoured to work for different organizations and people who taught me so much. Those duties and colleagues that made me become better and happier shared common elements: an unequivocal sense of ethics, transparency, care, and respect. I like to think that I carry those four intangible aspects with me, which surely match GCA’s.
What is your favorite quote?
There are many quotes I recall and that I insist on bringing into my life whenever I need them. There’s one I like very much, as it has an inherent call: Action is the foundational key element to all success, by Pablo Picasso. And another very powerful one has to do with inspiration. He claimed that it exits, but you have to find it working.
What’s the greatest bit of advice a parent or mentor has given you?
It’s recurrent in my parents’ conversations with me, whenever I face an important moment in my life, to remind me to be myself and not to let anything – even when detours become necessary – to get away from what my heart really feels and my head thinks is right. This has to do with one’s truth and right path. It has always worked for me as a compass for life, and I try to pass the same root on to my children.
What is one thing on your bucket list?
I would love to take a long trip with my family somewhere very different from where we live. Seeing my children get around in a distant place, testing their languages, helping others, sleeping in the desert – who knows what test the chosen destination will bring us. I dream about it but have not had a chance yet to embark on such adventure. To be continued…